Hand-Drawn ‘Spider-Man: Brand New Day’ Poster Goes Viral After Canadian Cinema Misses Official Artwork
A simple solution to a missing movie poster unexpectedly turned into an internet hit after a cinema employee in British Columbia created his own version of Spider-Man.
A Canadian movie theater has attracted widespread online attention after an employee created a hand-drawn poster for Spider-Man: Brand New Day when the cinema’s official promotional artwork failed to arrive.
The unusual poster appeared at Famous Players Six in Prince George, British Columbia, where staff reportedly encountered a shipping problem that left the theater without the official poster it expected to display.
Rather than leave the display space empty, the cinema came up with a temporary and much more humorous solution.
Cinema Employee Creates His Own Spider-Man Poster
Employee Drake Landon, a young artist working at the theater, was asked by his manager to create a replacement.
Instead of attempting to reproduce the polished artwork normally associated with a major superhero movie, Landon drew a deliberately simple version of Spider-Man inspired by “Spooderman,” an internet parody of the Marvel character that became popular online during the early 2010s.
The drawing featured an intentionally awkward-looking Spider-Man along with the title of Spider-Man: Brand New Day. Landon also included a handwritten message explaining that the theater had not received the real promotional posters and apologizing to customers for the inconvenience.
What began as a practical temporary replacement soon became an attraction of its own.
Hand-Drawn Poster Goes Viral
Photos of the unusual movie poster began circulating online, where Marvel and Spider-Man fans quickly noticed the playful artwork.
According to Canadian entertainment publication Exclaim!, the poster became particularly popular among online Marvel communities, with users sharing and commenting on the theater’s unconventional solution.
Landon, however, appeared modest about the attention.
In interviews reported by PEP and Canadian media, the employee explained that his drawing was based on the already-existing Spooderman meme rather than being an entirely new character design. He credited the original internet parody as the inspiration behind the artwork.
The combination of a recognizable superhero, an old internet meme and an unexpected real-world situation helped transform what was supposed to be a temporary theater sign into a widely shared online moment.
Poster Eventually Removed
Despite its popularity, the hand-drawn poster did not remain in the theater's promotional display permanently.
Exclaim! reported that Landon later said theater management had been asked by head office to remove the homemade artwork. The official Spider-Man: Brand New Day promotional material eventually took its place.
PEP reported that because the handmade poster attracted so much attention, theater management planned to keep Landon’s creation and potentially display it elsewhere inside the cinema.
That means the viral artwork may continue to have a place at the theater even though it is no longer being used as the movie’s primary poster.
A Small Creative Moment That Found a Huge Audience
The story shows how an ordinary workplace problem can sometimes produce an unexpected online moment.
The cinema simply needed something to place in its display while waiting for official promotional materials. Instead, the employee’s humorous solution attracted attention far beyond Prince George.
For moviegoers who encountered it in person, the hand-drawn artwork also provided something that a professionally printed promotional poster usually cannot: a unique piece created specifically for that theater.
And while the official Spider-Man artwork ultimately arrived, it was the improvised version that gave the Prince George cinema its unexpected moment in the online spotlight.
Source Note
This article was independently written and summarized from publicly reported information, including coverage by PEP.ph and Canadian entertainment publication Exclaim!.
PHOTO/S: rgb.vn (Instagram), The Hollywood Outside (Instagram)
https://www.pep.ph/news/foreign/193428/spider-man-poster-drawn-by-cinema-staff-turned-heads-a755-20260816?ref=feed_1_section